ICDL Digital Marketing

Digital Marketing Module

This module sets out essential concepts and skills relating to the fundamentals of digital marketing.

Module Goals

Successful candidates will be able to:

  • Understand key concepts of digital marketing, including advantages, limitations and planning.
  • Understand various web presence options and how to select appropriate keywords for search engine optimisation.
  • Recognise different social media platforms, and setup and use common platforms.
  • Understand how effective social media management assists in promotion and lead generation.
  • Use a social media management service to schedule posts and set up notifications.
  • Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
  • Understand and use analytics services to monitor and improve campaigns.
Fees : RM199

Click here to view course syllabus

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Aug 05 2020 - Aug 06 2020


9:00 am - 5:00 pm
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